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QUATORZE
Quatorze involves the development of a formal visual identity, commercial branding, and packaging design for an exclusive men's footwear store specializing in concept heels. The brand aims to establish a distinct persona for the modern Israeli man, one who embraces fashion and fearlessly challenges societal norms and gender boundaries. Quatorze is drawing inspiration from the historical era of Louis XIV and the French monarchy, the brand leverages this cultural reference to convey a sense of strength and sophistication. At its core, the brand is founded upon the values of audacity, confidence, and easygoing , endorsed sassiness, boldness, and humor.
(Branding, Logo, Typography, Packaging)